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Cricket matches, on the other hand - which are still the most-watched content on Hotstar - including the Indian Premier League, International Cricket Council Men’s T20 World Cup, and Board of Control for Cricket will stream live on ESPN+.

Bollywood and South Asian films, including Hotstar specials like The Empire, Aarya, Criminal Justice, and Dil Bechara, will go to Hulu.

The division will look something like this: Once the service gets completely shut down in the US, Hotstar India’s content will be divided between Hulu and ESPN+. This is because Disney+ Hotstar is joining the Disney streaming bundle and preparing to shut down Hotstar US. However, we’ve recently learned that (by the end of 2022), Hotstar isn’t going to be available in the US at all, even if viewers in the US try accessing it with a subscription. These limitations have been in place because of content licensing and distribution regulations.

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Hotstar used to be available all over the world, including USA - but its library in USA was limited to specific content titles and free content was not available in the US Hotstar.

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It’ll be interesting to see whether Premium pricing will be hiked in India following Star’s big-ticket IPL rights win.Unblock Hotstar with ExpressVPN 30 Days Money Back Guarantee Why Do You Need a VPN to Watch Disney Plus Hotstar in the USA? Hotstar recently ran a promotional half-off annual subscription in India in a bid to lure sports enthusiasts. It supports two simultaneous streams per account in the US and Canada, as opposed to just one in India - the extra subscription revenue per user surely can’t hurt in making that happen. While the streaming service has content by Fox and Disney in India, it does not have them in the US and Canada because of licensing restrictions, Gadgets360 pointed out.

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Hotstar will soon also release apps for American streaming player Roku, and Android TV, it said on its website.

However, considering that Star may not make all the money that it spent on these IPL rights - or may not even want to - the change in strategy and monetization as far as Hotstar is concerned may be limited.

While the bulk of Star’s revenue for IPL will come from advertising, subscription pricing coming directly from Hotstar customers - perhaps for an ad-free viewing experience - could play a role in monetizing the media company’s diverse sports rights bouquet. This investment is crucial as the streaming service prepares for the scale it needs to deliver IPL globally. Media czar Rupert Murdoch’s Star, which owns Hotstar, injected $192 million into the cash-bleeding streaming service over the last six months, regulatory filings show. At US$10 and CAD$13 a month, Hotstar Premium is thrice as costly as it is in India, and is priced at par with similar services like Netflix and Hulu, which cost anywhere between $8 and $15 a month. The company said that it would have an ‘exciting new service’ for users outside these territories.

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This comes right after Star won the global digital and television rights for the Indian Premier League, the most valuable sporting series from India.

Hotstar is no longer available outside India, Canada and the US, and has launched its Premium service in North America, reports IndianTelevision.